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The first time I encountered the practice of design was in 2014, during my university studies through what we call "design thinking" and the "Double Diamond" design process. Both methods are based on a synthesis between intuitive and analytical thinking for innovative projects. They had been developed at Stanford University back in the '80s for the first one, and popularized by the British Design Council in 2005 for the second one.

Even if technologies have impacted both the people we design for and the tool we design with since 2014, these methodologies are more than ever relevant. They are now used all around the world by some of the best product & design teams to solve wicked problems. The "double diamond" design process improved with additional tools and techniques is central in my practice. Below you will find an overview of my end-to-end process.

The double diamond design process

The process is divided into two distinctive phases, the so-called "double diamonds." The first one for the problem, the second one for the solution. If a product development process is just focused on a solution, without care and empathy for users, their problems, and their needs, the product is doomed to fail.

The problem space

understand the users and define the problem

Stage 1



Stage 2



The solution space

Ideate solutions and validate the best one

Stage 3



Stage 4

test and learn



What about visual design ?

Good design also creates emotions, helping companies to be heard through a strong and unique brand personality. When you are confident enough with the solution, it's time to use your brand and design system to craft pixel perfect user interfaces with great interactions.


Do we need to engage on the full end-to-end design process ?

The double diamond design process is not linear, sometimes we need to come back to a previous step and iterate, and that's a good practice. I can lead the end-to-end design process for a specific problematic for you, but if you already have your own design leader and process, I can handle ad-hoc projects like running a user research, a user test, or building a prototype.


How can I work with you ?

Depending on the stage of your company, the people you are designing for, and your singular culture, the role of a product designer can vary a lot. I explained this in more details on the "design" page. We can collaborate in two ways : I can join your team in a fully-integrated mode or help you as a part-time Product and Design partner.

In any case, feel free to contact me.